Hi there, I'm Deanna.
I'm a writer, editor
and content specialist
based in LA.
View recent projects
In a hurry? No worries.
Here's a few quick links to writing samples.
Blogs for a high-end home and garden center in California
B2B sales blogs for a direct mail marketing company
Blogs for an environmental nonprofit focused on climate
Portfolio
Think Ink Marketing
B2B Direct Mail Marketing Company
Goal: Fix an outdated website and dramatically increase website traffic through SEO and Google Ads optimization
What I did:
- Wrote engaging website copy based on the company's top selling points and SEO analytics
- Added 6 keyword-rich blogs to drive more site traffic
- Started and managed a new PPC advertising campaign to replace ineffective Google Ads campaign
- Designed a two-page marketing flyer to replace existing print materials
The Result: Website traffic doubled almost overnight and organic
search traffic went up 40% in the first month.
Plant Depot
Large Retail Plant Nursery and Specialty Gift Store
Goal: Create SEO-focused blogs for the nursery's upcoming website redesign
What I did:
- Used SEO analytics (Semrush and Google Search Console) to identify relevant keywords
- Wrote 4 blogs on topics chosen by the client
- Created new meta descriptions for the blog and for all pages on the new website
The Result: Their website redesign is still in progress—I'm excited to see how these blogs will increase site traffic once it's finished.
Upside Down Entrepreneurship
Business Consultant Working with Young Entrepreuners
Goal: Create a website, media kit, and business franchising guide to promote the consultant's services
What I did:
- Created a website to promote the client's podcast, personal brand, and business mentorship program
- Developed a media kit to advertise the client's speaking engagements
- Designed and ghostwrote a 21-page franchising guide geared towards aspiring entrepreneurs
The Result: Listeners to the podcast can now contact the consultant or purchase her services quickly and easily. There's been a significant increase in requests for the client's motivational speaking sessions.
SanDiego350
Nonprofit Focused on Climate Change and Climate Action
Goal: Grow readership of the monthly newsletter and increase click-through rates on newsletter emails
What I did:
- Wrote monthly news articles and blogs to highlight relevant and timely climate and energy issues
- Conduct interviews with leadership and volunteers involved in climate events and climate conferences
- Write fundraising emails for donors drives and the end-of-year fundraising campaign
The Result: More people reading the newsletter, higher click-through rates, and more online donations
Women For Conservation
Environmental Conservation Organization
Goal: Increase revenue through grants and donations
What I did:
- Wrote donor updates to strengthen relationships with individual donors and institutional funders
- Developed and wrote numerous successful grants proposals
- Wrote articles for the website and fundraising emails throughout the year
The Result: Brought in a substanial amount of money through grants and improving donor communication—the organization was able to increase its operating budget by 30%
It's nice to meet you.
Hello and thanks for stopping by. I’m a writer, editor and creative content specialist with over nine years' experience writing for online and print audiences. I write in an upbeat, conversational tone that encourages people to sign up, make a purchase, or hit that donate button.
Though I started out as an in-house copywriter for a lifestyle brand, I now take on a variety of projects with businesses and nonprofits across multiple industries. I'm well-versed in SEO analytics, my research skills are top-notch, and I excel at making difficult concepts easier to understand.